Ayrshire cattle

Description

Aryshire

Beyond South Africa’s borders, the exceptional taste profile of Ayrshire milk captured international attention. Trials conducted in the UK demonstrated overwhelming consumer preference for Ayrshire milk over milk from other breeds. This led to the introduction of Ayrshire milk and products by Marks and Spencer, a prominent supermarket chain, in the late 1990s. The appeal of Ayrshire milk extended to Woolworths, which conducted taste tests revealing an impressive 87% consumer preference. Subsequently, the Ayrshire brand was launched in Woolworths stores, evolving into the largest sub-brand, growing at a remarkable 14% annually.

The resounding success of the Ayrshire brand has brought positive outcomes for both breeders and the Ayrshire Society. By steadfastly registering animals, maintaining pedigree records, and ensuring the breed’s growth, these efforts have been crucial to the breed’s viability. Recognized as a heritage breed, Ayrshires face challenges from larger counterparts, highlighting the importance of the premium received by the 43 Ayrshire breeders who supply Woolworths. This premium safeguards their viability and secures the ongoing existence of the Ayrshire breed in South Africa. In summary, the Ayrshire breed’s journey in South Africa encapsulates a tale of vision, dedication, and resilience.

Ayrshire cow milk per day

Presently, the Ayrshire occupies a privileged position, sought-after by every milk farmer in the country. It stands as a testament to the unbreakable bond between tradition and progress —a unique breed whose allure has propelled it to become the most sought-after dairy cattle in the world. Beyond its outstanding milk quality, the Ayrshire is akin to a Rand-in-your-pocket investment, boasting longevity, disease resistance, udder health, and remarkable agility that supports this claim. The surging demand for Ayrshires has witnessed remarkable growth in recent years. This demand extends not only to existing Ayrshire breeders but also to an increasing number of farmers transitioning from other breeds.

Evidence suggests, however, that these animals came from the careful crossbreeding of several breeds with the native black cattle of the region – a small, ill-fed type of animal known for being bad milkers.